EV Charging at Royal Queensland Golf Club: An ivygo Case Study

EV ownership is booming across Queensland — and Royal Queensland Golf Club is ahead of the curve.

With more than 55,000 electric vehicles registered in Queensland by the end of 2024 — a 57% year-on-year increase — the demand for convenient, lifestyle-friendly charging is accelerating.

Rather than wait, Royal Queensland Golf Club, one of Australia’s most prestigious private golf clubs, saw an opportunity to lead. With support from ivygo, the club transformed its existing BMW chargers into a premium member amenity — adding value without disrupting operations or upgrading hardware.

The Opportunity — and the Challenge

The premium Brisbane-based club already had five BMW 22kW chargers installed through a sponsor. But because the chargers were not OCPP-enabled (an integration standard), they could not connect with most traditional EV charging software.

This presented a few key issues:

  • Members could not book ahead to reserve a charger

  • The club could not recover electricity costs

  • It felt disconnected from the premium experience the club wanted to offer

Club management had no interest in replacing the chargers, adding complexity, or creating admin overhead. They simply wanted a solution that would work with the equipment they already had — and provide a seamless, high-quality experience for their members.

“We didn’t want to reinvent the wheel. The chargers were there — we just needed an easy way to offer them to members without overcomplicating things. ivygo delivered exactly that.”
— Adam, Operations Manager, Royal Queensland Golf Club

The ivygo Solution: A Simpler Way to Offer EV Charging

ivygo is a flexible, hardware-agnostic software platform that makes existing EV chargers bookable and paid — even if they are not compatible with traditional systems.

With ivygo, the Royal Queensland Golf Club:

  • List chargers on the ivygo app, visible only to members

  • Set a custom hourly rate to recover electricity costs

  • Allow members to book in advance, just like a tee time

  • Let ivygo manage bookings, payments, and support in the background

The result? A smooth, reliable experience for members — with zero admin required from club staff.

BMW charger shared via ivygo at the RQGC

Results Since Launch (April – June 2025)

18 charging bookings completed

45 total hours of charging delivered

$400 in revenue earned

2 returning regulars, plus casual users

What was once an underused asset is now a seamless part of the club’s premium offering — generating passive revenue and delivering real value to members.

“What I love is that I can charge my car while I play. It’s one less thing to think about, and it turns charging into something that fits naturally into my day.”
— RQGC Member & EV Owner

Why Golf Clubs Are Ideal for EV Charging

  • Members stay for 3–5 hours — perfect for EV charging

  • Many travel from outer suburbs or regional areas, using more battery

  • EV ownership is growing fast in the club’s target demographic

  • Charging supports the club’s reputation for quality and innovation

ivygo makes it possible to offer EV charging without new hardware or disruption to operations.

Why ivygo?

ivygo is built for clubs, hotels, and hospitality venues that want to:

  • Monetise existing chargers

  • Offer bookable, reliable EV charging

  • Keep operations simple and hands-off

 

✅ No hardware upgrades needed
✅ No subscriptions or contracts
✅ You set the price and availability
✅ We handle the rest

“ivygo is about making EV charging work in the real world — helping clubs like RQGC offer a smart and seamless experience for their members.”
— Julie Perrissel, Co-founder & CEO, ivygo

Thinking About EV Charging at Your Club?

ivygo helps you offer EV charging that is:

  • Easy for members

  • Simple for your team

  • Sustainable for your bottom line


👉 Learn more at ivygo.com.au/business-hosts

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